Breast Cancer Awareness Jeep ‘Pink Camo’ Wrangler
Chrysler South Africa (CSA) is partnering with PinkDrive in support of Breast Cancer Awareness. The Jeep Wrangler is wrapped in a digital pink camouflage design to support the cause. The pink Jeep is making appearances at many events throughout South Africa from September 2011, such as media launches, sports events, high coffees, and lunch and a “Shout for Cancer” Concert. CSA said in a statement that “in this important year of Jeep’s 70th Anniversary, participating in causes as vital as PinkDrive reiterates Jeep’s community involvement”.
What PinkDrive is about:
PinkDrive is a campaign organized by the Cause Marketing Fundraisers (CMF), a non-profit group, committed to improving breast cancer awareness, education, and providing services to women across South Africa. Especially to the women that do not have access to the information or services on breast health.
PinkDrive has two mobile breast units, an education unit working in about 80 community health centers in Gauteng and a mammography unit, which operates at 3 community health centers in the Cape Town area under the Tygerberg Hospital jurisdiction.
PinkDrive’s goal is to provide affordable, convenient mammography services to women in the private and corporate sectors. Also to provide free scanning and education to disadvantaged communities via local clinics, community health centers and specified hospitals with no oncology facilities.
Follow the pink Jeep:
• www.jeep.co.za
• www.pinkdrive.co.za
• Facebook/jeepsa
• Twitter – @ThePinkDrive
This information provided by iafrica.com
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